THE CLIENT

Pacific Airshow: Taking Off With 800%+ ROAS And 100,000 Tickets Sold

Pacific Airshow Gold Coast is a major aviation entertainment event held over Surfers Paradise. The event brings together elite aerobatic performers, military demonstration teams and world-class aerial displays. Pacific Airshow draws paid attendees from across Australia and generates significant economic activity for the Gold Coast region.

ROAS

800 %

ROAS cleared 800% across the measured campaign period.

Paid Attendee Tickets

100000

100,000 paid attendee tickets sold at Pacific Airshow Gold Coast.

Ticket Sales Growth YoY

20 %

Ticket sales up 20% YoY, above the 15% growth target.

The Challenge

Pacific Airshow came to JBE with a core problem: paid ads were running on click metrics because conversion tracking was broken. The ticketing platform was US-based with technical complexities and limited internal visibility, blocking any accurate read on revenue, ROAS or sales optimisation. Every dollar spent was a guess at best.

The Strategy

Fixing tracking first unlocked everything else. Three connected workstreams: rebuild conversion tracking end to end, segment the audience into three personas, and run a layered funnel shifting from awareness to sales as the event approached.

Step 1 - Fixing Conversion Tracking End-To-End With The Ticketing Provider

Nothing could be optimised until conversion tracking was accurate. We worked directly with the US-based ticketing provider to rebuild and verify the entire setup, from pixel firing through to purchase confirmation. Once sales tracked accurately, every campaign shifted from click-based optimisation to true revenue and ROAS reporting. This single fix unlocked sales-optimised campaigns, CPA reporting, and the ability to double down on what was driving ticket revenue.

Step 2 - Persona-Led Targeting Across Three Distinct Audience Segments

The campaign ran against three distinct personas: aviation and airshow enthusiasts, broader entertainment and event-goers, and young families. Each persona received its own creative angle shaped around what drew that audience to a live aviation event. The client’s existing footage library gave us a strong creative base, and we wrote copy to align each ad to its persona and funnel position.

Step 3 - Layered Funnel Shifting Budget From Awareness To Sales As Event Approached

Budget allocation moved deliberately through the campaign. Early-stage awareness video ads built interest against broader relevant audiences. A newsletter sign-up competition grew the engaged email pool. As the mid-August event approached, budget pushed into sales-optimised ads targeting the warm audiences the earlier layers had built, converting that heat into ticket sales.

The Results

The event sold 100,000 paid attendee tickets, up 20% year on year. Once conversion tracking was fixed, ROAS cleared 800% across the measured period.

ROAS

800 %

ROAS cleared 800% across the measured campaign period.

Paid Attendee Tickets

100000

100,000 paid attendee tickets sold at Pacific Airshow Gold Coast.

Ticket Sales Growth YoY

20 %

Ticket sales up 20% YoY, above the 15% growth target.

What The Client Said

“Joel really took the time to understand our brand, which made all the difference. His dedication and expertise delivered excellent results that exceeded our expectations.”

Jess Hedger
Pacific Airshow

Want Results Like This? Book An Audit

A free audit shows you exactly where trust breaks down between awareness and revenue, and what it’s costing you. You’ll walk away with a clear picture of what to fix first, with no obligation. Built for established businesses ready to scale.