Why Franchise Marketing Can't Be Identical Everywhere
A single national plan performs unevenly across a franchise network. Here is why local markets differ and how to run franchise marketing that adapts to each.
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Lead Generation Metrics For Long Sales Cycles
For businesses with long sales cycles, cost per lead and monthly return measure spend and revenue from different periods. Here is what to watch instead.
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What COVID Proved About Marketing Through Economic Disruption in Australia
An analysis of five Australian industries during COVID reveals a consistent pattern in which businesses came out ahead. Sourced data across trades, aviation, professional services, e-commerce and construction.
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JBE Digital Shortlisted at Global Search Awards 2026 for Travel SEO
JBE Digital has been shortlisted at the Global Search Awards 2026 for Best Use of Search – Travel/Leisure (SEO) for its ASA Cultural Tours campaign.
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