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What AEO and GEO Are

AEO focuses on structuring content so that search and answer engines can pull direct answers from your site. GEO focuses on improving your content’s visibility and relevance inside generative systems such as AI assistants and answer engines. Together, these approaches extend traditional SEO by making your authority available not just in search listings but inside the responses users get from tools powered by large language models.

If you want a clear comparison of traditional SEO, AEO and GEO, read our guide:

SEO vs GEO/AEO: Generative Engine Optimisation Explained

Body Beyond Birth
Growing sales exponentially in 2020

Why This Matters Now

Search behaviour is shifting rapidly. Traditional search listings still matter. But a growing share of queries are now answered by generative systems without users clicking through. If your content is not structured for answer extraction and trusted referencing, entire demand streams go unseen.

Winning in AEO and GEO means:

  • Your content can be directly cited by AI and answer engines
  • Your business is included in the results users trust
  • You capture demand earlier in the decision process

This is not experimental. It is the next evolution of search visibility.

Our AEO and GEO Method

Our process carries the same rigour you see in our SEO approach but with new layers tailored to generative models and answer systems:

Intent and query mapping

We analyse the questions your customers are asking and how they ask them.

Content audit for answer readiness

We evaluate your existing pages for clarity, structure, and extractability.

Structured optimisation

We implement content improvements that make answers clear, concise and machine readable.

Technical readiness

We apply schema, metadata and other structured data enhancements so AI systems accurately attribute and extract your content.

Authority building

We strengthen internal topical coverage and external signals so generative engines trust your site as a source. Each phase is measurable and tied to business outcomes, not traffic or rankings alone.

How This Works With SEO

AEO and GEO are not replacements for SEO. They are extensions that build on a solid SEO foundation. Traditional SEO ensures your site is crawlable, relevant and authoritative in organic search. AEO and GEO ensure your site is also seen and sourced inside answer and generative systems.

If your SEO fundamentals are weak, investments in AEO and GEO will struggle to pay off. We integrate these services so they reinforce one another.

Trusted Expertise and Measurable Impact

Like all our services, we are clear about what we can and cannot control. We do not promise ranking positions or quick wins. We focus on outcomes that matter, including visibility, leads and user engagement.

Trusted Experience

From leading service providers and digital platforms.

Read our Reviews on HubSpot's Solutions Directory

See what some of our clients have to say about us

Excellent
Aman H.
We’ve had a great experience working with Joel and his marketing team. They are responsive, proactive, and truly understand our business. Since partnering with them, we’ve seen a noticeable increase in quality leads and overall brand visibility. Highly recommend
Jason T.
Partnering with JBE Digital has been a strong asset to our business. Joel is incredibly reliable and punctual, and you can tell he genuinely cares about getting results. What stands out most is his proactive approach — he’s always forward planning and consistently looking for ways to improve our rankings and overall performance. JBE Digital manages our SEO and Google Ads, and we’ve really appreciated their strategic mindset and clear communication. Highly recommend them to anyone looking for a dependable and results-driven digital team.
Thomas S.
Joel and his team have been a massive help to my construction business, and we have seen great growth since we engaged them to help with our Google and Meta Ads. I would highly recommend them to anyone needing help with their marketing.
Response from the owner:Hey Tom, thanks again for the review and it's been a pleasure helping you get more leads. Looking forward to continued growth!
Sandra
We have been working with Joel and the team at JBE for some time now. They took the time to understand our business and maximise our exposure. Not understand the full SEO picture we found Joel to be patient and instructive. Collaborating with JBE has been a positive experience and online visibility and new leads have increased. This had been a great partnership and can highly recommend Joel and the team at JBE
Response from the owner:Hey Sandra,

We really appreciate the review! It's been great working with you and the team for the past 2 years. Looking forward to continued growth.
Adrian C.
We’ve been working with Joel and the team at JBE for our SEO, and the results have been excellent. Joel takes the time to understand our business and industry, and his strategies are both clear and effective. Since engaging JBE, our online presence has grown significantly, and we’re seeing real results in terms of visibility and lead generation.
What really sets Joel apart is his professionalism and communication — he keeps us updated every step of the way and explains things in a way that makes sense. It’s been a pleasure working with a team that genuinely cares about delivering results.
Highly recommend JBE to any business looking for reliable and knowledgeable digital marketing support.
Response from the owner:Hey Adrian,

Thank you so much for the review! We appreciate the long term partnership and looking forward to helping you growth further.
David M.
We've been working with JBE for a long time.. years. It has taken us many attempts to finally find an agency relationship that cares about their customers and the success of their business. Joel and the JBE team are highly responsive, careful with their recommendations and they get results. If you are looking for a genuine business partner, give them a call.
Response from the owner:Hey David, we really appreciate the review. It's been great to work with you and your team the past 3 years. Looking forward to continuing the partnership and helping you grow.
Katrina M.
The team at JBE Digital was absolutely fantastic to work with! They were professional, responsive, and incredibly helpful throughout the entire process. Their knowledge and support made everything so much easier, and I truly appreciated the clear communication and attention to detail. Highly recommend JBE Digital to anyone looking for reliable and expert digital solutions!
Response from the owner:Thanks so much Katrina! Glad you are happy with the service and results.
michelle C.
We have worked with Joel and the JBE digital crew for more than a year and appreciate their expertise, follow through and quick response. They give honest feedback on how our campaigns are performing and are quick to tweak promotions that are less effective.
Response from the owner:Thank you so much Michelle! Glad you're happy, we really appreciate the feedback as this is exactly why we exist.
Michael T.
Joel and the team at JBE Digital have been an absolute pleasure to work with. We’ve seen incredible results working with them and really value having them on our side. Highly recommend them for all your business digital needs!
Response from the owner:Thank you Michael - glad you are happy and looking forward to seeing your business grow!
Tony M.
We have worked with Joel and JBE for years now to help our clients with their digital marketing strategies & the build of very bespoke websites. I had tried to work with other agencies in the past but was consistently let down, JBE has exceeded all expectations and always delivers top results on time and on budget.
Response from the owner:Thanks Tony - it's been great working with you over the years!
Stephen M.
We engaged JBE on a complex product launch brief with tight timelines. Their approach was exactly what we needed - the right blend of strategic input and effective, tangible output. Highly recommended
Response from the owner:Thanks for your review Stephen - we enjoyed working with you!
Jess H.
I had the pleasure of working with Joel at JBE Digital on our Meta Ads, 10/10 experience! Joel really took the time to understand our brand, which made all the difference. His dedication and expertise delivered excellent results that exceeded our expectations. If you're looking for someone who truly cares about your brand's success, Joel is your guy!
Response from the owner:Thanks so much Jess! We love working with PA and you and the team.
J N.
We have engaged JBE to assist in our social media optimisation and website. Joel and his team have been nothing short of excellent to deal with. Always transparent, responsive and looking for best outcomes, I absolutely recommend.
Response from the owner:Thanks so much Janah! We love working with PA and you and the team.
Dave F.
Highly highly recommend JBE Digital.

Joel and his team are simply fantastic. They are always prompt in their replies, incredibly solution focussed and recently exceptionally calming when we had a high stress time-urgent "crises" arrived. Not only have they solved the issue for us timeously but their calm demeanour and problem solving approach brought our stress levels down significantly from the first conversation when we brought the issue to their attention.
Response from the owner:Thanks Dave - glad we were able to help with the issue!
Fernwood Fitness C.
Joel and his team have been amazing with our Facebook marketing and would highly recommend them to anyone looking for an increase presence in social media marketing!
Response from the owner:Thanks Angelo, glad you're happy! Looking forward to helping you grow further!
marie J.
Joel is committed and always looking for ways to improve the results that we are getting in our digital campaigns. He took over the entire digital media spends for 2 countries and took less than 3 weeks to get things better and back on track. His plus: He cares and truly acts as an extension of the marketing team.
Michael C.
Joel has been a great help with improving our website SEO. We have found him easy to deal with and good value, and he has achieved the desired results. Highly recommended.
Response from the owner:Thanks Michael - happy you're enjoying the results and service. Onwards and upwards!
Warren W.
It has been an absolute pleasure to work with Joel. He is clearly an expert at what he does and yet is attentive, patient and happy to break everything down and guide us through the various ways he's improving our website and our ability to get found. Thanks to JBE Digital, our small business is now a top organic Google result for key phrases in a very crowded space. Thank you Joel, onwards and upwards!
Response from the owner:Thanks so much Warren - really enjoy working with you and the business. Looking forward to taking you further!
Accounts | Nisi G.
Joel is absolutely fantastic! Our company has grown from strength to strength since we started working with him. Couldn’t recommend highly enough!
Response from the owner:Thanks so much guys - glad you're happy with our service and look forward to helping you grow further
James B.
I had Joel do my website, business cards, logo and business email. Being a tradie I found all this stuff hard work, Joel made the whole process so easy and understandable. I highly recommend using Joel and his team to be your web developer 👍
Response from the owner:Thanks James, appreciate the review and glad you are happy!!
Jackie S.
Joel’s help with our business has been a real game changer for us. In under 2 months he helped grow our sales by over 300%. Joel is professional and really knows his stuff. We trust all the advice he gives us and know that he is always looking to help us grow our business even more.
Response from the owner:Thanks so much Jackie! Love having you as a client and seeing the business grow, looking forward to taking it further!
Floral S.
We cant speak highly enough of Joel and the JBE team! They have our back with all our website and digital needs. There is nothing they cant do!
Response from the owner:Thanks Li-anne! Appreciate you being a customer of ours over the years.
William G.
Joel has done a great job for us in helping greatly increase our leads and lower our cost per lead. He's also been easy to be deal with and has provided flexibility when needed too.
Response from the owner:Sorry for the late reply William! Glad you are happy with our results 🙂
Emma T.
JBE Digital has been an absolute pleasure to work with! Joel is easy going as well as professional. As a brand designer I am a little OCD when it comes to the visual representation of my business as well as my client’s. Joel has allowed me to design the exact look and feel of websites whilst he takes care of the technical side. Working with Joel is a collaborative effort and his advice and guidance throughout the development process has made each and every project a great success. I could not recommend JBE Digital enough!
Response from the owner:Sorry for the late reply Emma - we loved working with you on your projects, glad you're happy!
Beata S.
Since we started working with JBE Digital on Adwords we could see a considerable increase in enquiries, which in turn gave us more sales in just a couple of weeks. Thanks JBE Digital and keep up the good work!
Response from the owner:Sorry for the late reply Beata - appreciate your business and glad you're happy!
Nick D.
I've been using JBE for over a year now and have been extremely happy with the improvements they have made on our campaigns improving the cost per acquisition and improving the overall ROI of our FB campaigns. I don't think you can ask for anything more than find someone who can improve your ROI on how easy it is for anyone to spend money on FB, however the art lies in getting better CPA's and ROI. and JBE help you with exactly that! 🙂
Response from the owner:Sorry for the late reply Nick! Glad we helped grow your business 🙂

Let’s talk.

Ready to Optimise for AI Visibility?

AEO and GEO are shaping where visibility happens next. If your business relies on being found and included in answers as much as it relies on ranking, let’s talk about how this fits into your growth plans.

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