THE CLIENT

Zonic: 30%+ LinkedIn Lead Growth From A Six-Week Sprint

Zonic is a workflow orchestration platform developed by Demyst, built to simplify bank account opening. The platform streamlines identity verification, fraud checks and AML/KYC compliance for financial institutions, giving banks and fintechs a single system to run the operational layer behind onboarding.

LinkedIn Lead Growth In Month One

30 %

LinkedIn leads up 30%+ in the first month of the sprint.

Pipeline Quality Lift

100 %

Pipeline shifted to higher-quality ICP-aligned leads post-rebuild.

Organic Visibility Recovery

100 %

Subdomain indexing fixed, organic presence recovering fast.

The Challenge

Zonic came to JBE with a product launch brief and a tight timeline. The subdomain hadn’t been properly indexed, organic presence was weak, and LinkedIn campaigns were missing the right decision-makers and burning budget per lead. The job needed to be done fast and done right, with real pipeline movement before launch

The Strategy

Six weeks to reset two channels. Three connected workstreams: audit the gaps, align with Zonic on ICPs and messaging, then launch, measure and refine inside the launch window.

Step 1 - Full Audit Of The Site And LinkedIn Account

We audited the Zonic subdomain and the LinkedIn account. The site had major indexing and metadata issues keeping it invisible to search. LinkedIn showed broad targeting with no ICP sharpness, and creative that missed the specific operational pain points Product Owners and Ops teams actually feel. The audit gave Zonic a prioritised fix list and a baseline to measure against.

Step 2 - Defining ICPs And Rebuilding Messaging To Match Them

We worked closely with the Zonic team to define their ICPs and align messaging to the specific problems those buyers face. SEO strategy was built around high-intent keywords tied to Zonic’s core use cases. LinkedIn ads were rewritten from scratch to speak directly to the operational pain points of Product Owners and Ops teams, with creative tested per persona.

Step 3 - Launch, Monitor And Refine Inside The Launch Window

With tracking fixed and new campaigns live, performance was monitored daily and refined fast. LinkedIn creative was A/B tested by persona, with winners scaled and underperformers paused inside the sprint window. SEO content was planned around keyword clusters tied to Zonic’s core use cases, feeding ongoing authority after the sprint closed. Speed was non-negotiable: every refinement cycle ran within days to stay inside launch timelines.

The Results

Six weeks to deliver, two channels reset in parallel. LinkedIn lead growth lifted 30%+ in month one, with pipeline shifting toward higher-quality ICP-aligned leads and organic presence recovering after the indexing fix.

LinkedIn Lead Growth In Month One

30 %

LinkedIn leads up 30%+ in the first month of the sprint.

ICP-Aligned

Pipeline Quality Lift

Pipeline shifted to higher-quality ICP-aligned leads post-rebuild.

Indexing Restored

Organic Visibility Recovery

Subdomain indexing fixed, organic presence recovering fast.

What The Client Said

“We engaged JBE on a complex product launch brief with tight timelines. Their approach was exactly what we needed, the right blend of strategic input and effective, tangible output.”

Stephen McKinney
Zonic

(*Demyst has since been sold, absorbing the brand Zonic)

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