PPC Strategies That Build Trust and Drive Growth
Whether you run an e-commerce store needing positive ROAS and a low CAC, a B2B company that needs leads in the pipeline now, or a service business that relies on consistent enquiries to survive, the same principle applies: campaigns only perform when the strategy behind them is built around your actual commercial goals, not platform metrics.
Our PPC Experts have 35 years combined experienced in running profitable campaigns. We have managed tens of millions in paid spend across hundreds of industries.
That experience means we know what works, what wastes budget, and how to build PPC management that compounds over time rather than flatlines after the first month.

Smoke Shield
300% growth in leads while reducing cost per lead by over 50%
We work across all major PPC platforms
15 years of PPC experience across every major platform means we understand not just how each one works, but which one is right for your business and why. Google Ads, LinkedIn, Facebook, Instagram, Outbrain, Taboola. The platform is only a tool. The strategy behind it is what drives results, and we’re experts in that.
See what some of our clients have to say about our PPC results
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Ready to take your business to the next level with PPC?
Frequently Asked Questions About PPC
What is PPC advertising and how does it work?
Pay per click advertising is a model where your business pays each time someone clicks your ad. The major platforms are Google Ads, Meta (Facebook and Instagram) and LinkedIn. Google targets people actively searching for what you offer. Meta and LinkedIn reach audiences based on demographics, interests and behaviour. A well-run PPC campaign can generate qualified leads at a predictable cost and drive sales.
How much should I spend on PPC in Australia?
For most service businesses, a realistic starting point is $2,000 to $3,000 per month in ad spend, plus management. Below that level, the data volume is too low to optimise meaningfully. The right budget depends on your average client value, your target cost per lead, and how competitive your market is. We work through this before any campaign goes live.
How long does it take to see results from Google Ads?
It depends. Some campaigns generate leads in the first few days. Others take weeks to build momentum. The timeline comes down to your industry, your budget, how competitive your market is, and the state of any existing account we inherit. We set clear expectations before any campaign goes live so you know what to expect and when.
What is a good cost per lead from PPC?
It depends entirely on your industry and business model. Where possible we forecast based on real data from your existing account. If you are starting from scratch, we use industry benchmarks as a starting point and refine targets as the data builds.
Do you lock clients into long-term contracts?
We work on month to month agreements for all PPC services. Some clients have been with us for over ten years this way. We like to build real relationships with clients who partner with us for the long term.
How is PPC different from SEO?
PPC delivers visibility immediately but stops when you stop spending. SEO builds visibility over time and continues working without ongoing ad spend, but takes longer to get going. Most established businesses benefit from both. PPC for immediate lead flow, SEO for long-term compounding visibility. Learn more about our SEO services.
Can you audit my existing PPC account?
Yes, and often a free audit is how most new conversations start. We review your current campaigns, identify wasted spend, and give you an honest picture of what is and is not working before we discuss anything further.
