Established businesses using Facebook ads to build audience, demand and pipeline across Meta’s ad network.
We start by understanding your business, then tailor the approach to where your biggest opportunities sit.
We start with a full audit of your Facebook ad account. Pixel health, conversion tracking, audience quality, creative performance and where budget is leaking.
We build layered audience lists using site behaviour, customer match data and lookalikes. Cold, warm and retention segments each get their own creative angle.
Great Facebook ads earn attention through story and craft. We brief static, carousel, reel and video creative that stops the scroll and moves buyers forward.
We build campaigns around commercial intent. Prospecting, retargeting and retention layers each feed the next so Facebook becomes a compounding channel.
Facebook clicks convert when the page behind them earns trust. We align landing pages, offers and tracking so every click has the best chance of converting.
Weekly optimisation of creative, audiences and bids. Monthly strategy reviews. Constant testing so performance compounds as the pixel learns.
JBE Digital is a Facebook ads agency in Melbourne running paid social campaigns for established Australian businesses. We manage strategy, creative direction, media buying and measurement so Facebook and Instagram build real pipeline.
Most Facebook accounts we audit share the same problems. Creative that never earns the scroll, audiences too broad or too narrow, and reporting focused on engagement metrics that don’t tie back to revenue.
Facebook ads sit inside our Trust-Led Growth Engine, connected to your Google Ads, Instagram and content marketing so buyers see a consistent story wherever they meet you.
As seen in leading publications and proudly recognised with multiple awards across a range of fields, our work continues to earn recognition.
Facebook ads, now part of Meta’s advertising platform, let businesses run ads across Facebook, Instagram, Messenger and the wider Meta network from one place. The platform offers detailed targeting and a range of ad formats, making it one of the most flexible channels for reaching consumer audiences and generating leads or sales.
Facebook ad targeting reaches people based on demographics, interests, behaviour and their past interactions with your business. You can also build audiences that resemble your best existing customers. This depth of targeting is what lets the platform put your business in front of people most likely to respond, rather than a broad untargeted reach.
Facebook ad costs vary by industry, audience and competition, and run on a bidding system rather than a fixed price. What matters is the cost per lead or sale and the return it delivers, not the cost per click alone. Budget is set against your goals and refined as the campaigns gather data.
The Meta pixel is a piece of tracking code on your website that records what visitors do after clicking an ad. It powers conversion tracking, audience building and optimisation, so the platform can find more people likely to convert. Without it, campaigns run with far less data and far less ability to improve.
Facebook and Instagram together reach a very large share of consumers, which keeps the platform effective for businesses that target it well. Results come down to sharp targeting, strong creative and accurate tracking. Campaigns that combine those elements continue to generate leads and sales across a wide range of industries.
Boosting a post is a simple way to put more reach behind existing content, with limited targeting and goals. Running ads through the full advertising platform gives access to detailed targeting, multiple formats, conversion optimisation and proper tracking. For lead generation and sales, the full platform delivers far more control and better results.
Book a free audit of your current Facebook ad account and we’ll show you where budget is leaking and where the biggest wins are hiding. Clear insights, a practical roadmap, and the highest-leverage moves to turn Facebook into a real revenue engine.
