What One Month Of ChatGPT Ads Has Taught Us
One month of ChatGPT ads data from Australia. The creative that wins, the new conversion tracking OpenAI shipped, and why the holding companies just moved in.
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The Death Of The Ten Blue Links: How Google Is Rebuilding Search Around AI
Google is rebuilding the Search experience around AI for users, then giving site owners a limited view of what’s happening inside that experience. For the established businesses we work with at JBE Digital, both announcements change how visibility is earned, measured and protected.
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What the first week of ChatGPT ads actually looks like
We are running ChatGPT ads for our own agency in Australia. Here are the real CPMs, CPCs and CTR from our first week, plus what the setup process looks like.
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What Google's 2026 Review Policy Changes Mean for Established Businesses
Google quietly rewrote its review rules in April 2026 and started removing legitimate reviews alongside the fakes. Here's what changed and how to stay compliant.
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The Trust Loop in Paid Media: Why Ad Performance Is a Trust Problem
Paid media is the most visible part of most marketing budgets and always the one to blame if growth stalls. But ad performance is not just a creative or targeting problem. It is increasingly determined by the trust signals a business has built before anyone even clicks. This article covers how the Trust Loop applies directly to paid media, why businesses with strong Formation consistently outperform those without it, and what that means practically for how you run campaigns.
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The Distribution Stage: How Credibility Reaches the Right Buyers
TL;DR: Distribution is the stage of the Trust...
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