Established businesses using paid social to compound demand across Facebook, Instagram, TikTok and LinkedIn.
We start by understanding your business, then tailor the approach to where your biggest opportunities sit.
We map where your ideal buyers spend time online. Platform mix, audience segments and content angles all shape the campaign from the start.
Great social ads earn attention through story and craft. We brief creative that stops the scroll, holds attention and moves buyers forward.
We structure campaigns across Facebook, Instagram, TikTok and LinkedIn with objectives tied to real business goals.
Social clicks convert when the page behind them earns trust. We align landing pages, offers and tracking so every dollar earns its place.
We build measurement that captures view-through impact, assisted conversions and direct response so the true contribution of social shows in your reporting.
Weekly optimisation of creative, audiences and placements. Monthly strategy reviews. Constant testing so performance compounds as data builds.
JBE Digital is a social media agency in Melbourne running paid campaigns across Facebook, Instagram, TikTok and LinkedIn for established Australian businesses. We handle strategy, creative direction, media buying, tracking and reporting so paid social builds real revenue.
Most social accounts we audit share the same issues. Creative built for engagement that never earns action, targeting too broad, and no clear connection between ad spend and business outcomes.
Paid social sits inside our Trust-Led Growth Engine, working alongside your Google Ads, SEO and AI search so buyers see a coherent brand wherever they meet you.
As seen in leading publications and proudly recognised with multiple awards across a range of fields, our work continues to earn recognition.
Social media advertising is paid promotion across platforms like Facebook, Instagram, TikTok and LinkedIn. It uses detailed targeting to put your business in front of the right audiences, whether to build awareness, generate leads or drive sales. Because it reaches people based on interests and behaviour, it can create demand as well as capture it.
The right platform depends on where your audience spends time and how they make decisions. Some platforms suit visual products and broad consumer reach, while others suit professional and business audiences. The choice is guided by your goals and your buyers, with budget focused on the platforms most likely to return results.
Search ads reach people actively looking for a solution, while social ads reach people based on who they are and what they are interested in. Search captures existing demand; social can create it by putting your business in front of people before they start looking. Many businesses use both to cover the full buying journey.
Social advertising budget depends on your goals, your market and the value of a customer. Enough budget is needed to reach a meaningful audience and gather data, then it is scaled against results. A good agency sets the starting budget against your objectives and adjusts as the campaigns show what works.
Social advertising works for B2B when the platform and targeting match how business buyers behave. Professional platforms allow targeting by role, industry and company, while broader platforms can still reach decision-makers in their personal feeds. The key is matching the channel and message to a longer, more considered buying process.
Social advertising is measured on outcomes that matter to the business: leads, sales and cost per result, rather than likes or follows alone. With proper tracking in place, spend is connected to the actions it drives. This shows which platforms, audiences and creative are worth scaling and which to cut.
Book a free audit of your current social media activity and we’ll show you where the biggest wins sit. Clear insights, a practical roadmap, and the highest-leverage moves to turn paid social into a real growth channel.
