Lead Generation Metrics For Long Sales Cycles
For businesses with long sales cycles, cost per lead and monthly return measure spend and revenue from different periods. Here is what to watch instead.
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What COVID Proved About Marketing Through Economic Disruption in Australia
An analysis of five Australian industries during COVID reveals a consistent pattern in which businesses came out ahead. Sourced data across trades, aviation, professional services, e-commerce and construction.
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JBE Digital Shortlisted at Global Search Awards 2026 for Travel SEO
JBE Digital has been shortlisted at the Global Search Awards 2026 for Best Use of Search – Travel/Leisure (SEO) for its ASA Cultural Tours campaign.
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What One Month Of ChatGPT Ads Has Taught Us
One month of ChatGPT ads data from Australia. The creative that wins, the new conversion tracking OpenAI shipped, and why the holding companies just moved in.
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The Death Of The Ten Blue Links: How Google Is Rebuilding Search Around AI
Google is rebuilding the Search experience around AI for users, then giving site owners a limited view of what’s happening inside that experience. For the established businesses we work with at JBE Digital, both announcements change how visibility is earned, measured and protected.
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What the first week of ChatGPT ads actually looks like
We are running ChatGPT ads for our own agency in Australia. Here are the real CPMs, CPCs and CTR from our first week, plus what the setup process looks like.
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